6 things drone enthusiasts should look out for at SXSW (including Amazon drones!)

Going to South by Southwest (SXSW)? There’s loads of things to do for drone enthusiasts at the popular tech and culture festival happening this week in Austin, Texas. Theres also loads to do for donut enthusiasts — I’m looking at you, VooDoo Doughnuts. From Amazon Prime drones to panels, here are the things that drone lovers shouldn’t miss:

    1. Amazon Prime Drones: Two Amazon Prime Air drones are on display for the first time ever at Amazon’s Resistance Radio immersive experience. According to NBC News, an older model of a Prime Air drone was tucked away behind a secret bookcase entrance. There, the curious crowds got their first in-person look at the devices — all under the watchful eye of a security guard.

2. Drone Journalism ethics panel: A panel called “Watching the Watchmen: Drone Journalism Ethics” will include Matthew Schroyer, Alison Schary and Kathleen Culver, discussing how journalism with drones runs the risk of going beyond ethical storytelling and crossing a reasonable expectation of privacy. It’s a hot topic as more journalists use drones, and are able to see into places they previously couldn’t.

3. Meet director Ethan Hawke: Director Ethan Hawke is working on his upcoming biopic Blaze about country music songwriter Blaze Foley, and more than 60 percent of the film is shot on DJI products including the Inspire 2 drone and the Osmo RAW.

An event at the Gibson Showroom on Tuesday, March 14 includes a screening of scenes filmed by drones. Hawke and producers Jake Seal, Ryan Hawke and Louis Black will participate in a panel discussion, and there will be a live performance of Blaze Foley songs.


4. “Sci-Fi no longer” win for Airobotics: Israeli-based drone company Airobotics‘ Automated Drone Platform is one of the 65 Finalists announced for the 2017 Interactive Innovation Awards in the “Scifi no longer category.” The projects can be seen  in-person at the 2nd annual Interactive Innovation Awards Finalist Showcase on Sunday, March 12.

Airobotics has developed a platform that is fully automated, industrial grade, on-demand and multi-purpose. Its features include a robotic arm for automatic payload and battery loading and an emergency landing parachute.

5. Learn how social media influencers can use drones:  YouTube vlogger Julien Solomita, adventure filmmaker Devin Supertramp, and Instagram brand entrepreneur Liz Eswein will discuss how drones are increasing their audience and helping them produce new types of images. The discussion is scheduled for 3:30-4:30 p.m. on Monday, March 13, at the Hyatt Regency Austin at 208 Barton Springs Road.

6. Drones flying: The last thing “to look out for” is actually something you shouldn’t expect to see: actual drones flying. Given the high amount of people in the area for SXSW, drones will be prohibited at all official events, either by the venue owner or by SXSW itself. Anyone found trying to enter any venue with these devices will be refused access, according to the SXSW website.

Of course, there are rooms for exceptions, particularly for expo exhibitors. Exceptions will be at the discretion of SXSW, its host venues and the City of Austin’s public safety agencies.


One Comment

Leave a Reply