DJI Expand What's Possible 2021 product launch

DJI’s “Expand What’s Possible” launch doesn’t look like a new drone, unless…

The second in a 3-part series of new product launches from DJI this quarter is set for Wednesday, Oct. 27. It’s dubbed “Expand What’s Possible,” and will be held virtually at 9 a.m. ET.

There’s little we know for certain about the event beyond the clues given to us in the product launch artwork, which features a black, square-sized box set against a black abyss.

What product can we expect to launch at the Expand What’s Possible event?

As is always the case online, rumors abound. We’ll jump in on the speculation too:

The DJI Phantom 4

A new DJI Phantom 5?

It’s unlikely that we’ll see a new Mavic Air, Mavic Mini or Mavic Pro in tomorrow’s launch, given those drones have had a rectangular shape. That said, many of the drones in the Mavic line have expandable arms to make them more portable, so the “expand” clue could be somewhat relevant.

And then there’s the dream that many long-time DJI fans have had: a brand new DJI Phantom. The last square-shaped drone made by DJI was a DJI Phantom, and it seems all-but-certain that this new product is going to be a square, so one can at least hope.

It’s been a long time since the Phantom got a facelift. The last major addition, the Phantom 4, was launched all the way back in March 2016, though there have been some relatively minor upgrades through modified versions of the drone including the Phantom 4 Pro and the Phantom 4 Advanced, both of which focused a bit more on improvements targeted at commercial users. Even today, many enterprise drone users refer to the Phantom 4 “the reigning king in photogrammetry.”

The original Osmo Action

A new Osmo 2 Action camera?

Another square item in the DJI arsenal isn’t a drone, but rather a camera for the ground.

The DJI Osmo Action was DJI’s response to GoPro, which is known for its tiny, nearly-indestructible action cameras.

While the current version of the DJI Osmo Action offers a 4K, 12MP digital camera with two displays and a 145° angle and is waterproof, it’s been a while since the camera got an upgrade. These days, DJI’s flying cameras have better specs than that. For example, the new DJI Mavic Air 2s drone has a 1” sensor capable of shooting 20-megapixel photos and 5.4K video, plus a larger pixel size of 2.4μm. It seems entirely possible that DJI could launch a grown-up DJI Osmo Action 2 (perhaps shortened to simply Action 2, given DJI’s recent naming conventions) tomorrow.

DJI Ronin 4D
The brand-new Ronin 4D

Expand What’s Possible: the second of three product launches

Tomorrow will be the second of three 2021 DJI product launches occurring in a 3-week period across the end of October and into early November. On Wednesday, Oct. 20, we got an event dubbed “Here’s to the Dreamers”, where DJI launched the new Ronin 4D, which the company dubbed ‘the most powerful cinematic imaging system DJI has ever created.’

Among the most standout features on the Ronin 4D, which starts at $7,199:

  • Full-frame Zenmuse X9 gimbal camera.
  • LiDAR focusing system.
  • 4-axis stabilization system.

You can tune in to watch the live product launch event directly through DJI’s official website here. Or, just follow along on The Drone Girl either by subscribing to my daily newsletter (enter your email address in the top right corner of my site!) or on Twitter @TheDroneGirl.

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