DJI is about to get an epic new headquarters office in Shenzhen, China.
Architectural firm Foster + Partners released a video showcasing designs for the DJI headquarters, which will be an interconnected pair of towers. See the concept video taking you through the headquarters, as published first by Architects Journal:
The twin towers will house office areas, sensitive research and development spaces, and public exhibition space (including a full theater and robot fighting ring) to showcase the company’s latest drone tech.
“The floors are arranged in floating volumes cantilevered from central cores by large steel megatrusses – creating large, column-free spaces throughout, with unique quadruple-height drone flight testing labs,” according to Foster + Partner’s description of the designs.
The designers of the new DJI HQ have built a number of other high-profile tech company buildings, including the Steve Jobs Theater in Cupertino, Calif. as part of Apple’s newly rebuilt headquarters, and numerous Apple retail stores, including the one in San Francisco’s Union Square.
— Foster + Partners (@FosterPartners) October 11, 2017
It’s perhaps not surprising that the same architecture firm used by Apple was chosen for the new DJI headquarters. The Chinese dronemaker, which has an estimated 70% market share, has often been referred to as the “Apple of drones.” DJI rose to fame largely for its Phantom quadcopter, a sleek, drone with a minimalist, all-white design — much like Apple’s iconic products.
DJI was founded in 2006 by Frank Wang in his dorm room at Hong Kong University.
DJI has flagship stores in Hong Kong’s Causeway Bay neighborhood, in Shenzhen, China’s OCT Harbour, in the Hongdae neighborhood of Seoul, South Korea and in Shanghai, China in Xintiandi CBD. The company also operates an arena for flying drones in South Korea.