Chinese drone maker Yuneec, arguably the first company to introduce a solid competitor to DJI’s Phantom drone, is today making moves into the mass market with its new Yuneec Breeze drone, which costs less than $500.
Yuneec’s Breeze drone is controlled via mobile device through a “Breeze Cam” app for iOS and Android devices, and has five flight modes. The drone is able to fly both indoors and outdoors.
The Yuneec Breeze is targeted at a mainstream crowd who would want a drone to document vacations or just snap selfies.
Once users complete their flight, they can download the aerial photos and videos instantly through the Breeze app to share across their favorite social media channels: Facebook, Twitter, Youtube, Instagram and WhatsApp.
“With the popularity of selfies at an all-time high, we set out to create the ultimate, user-friendly flying camera which allows people to take their photos to new heights,” said Tian Yu, chief executive officer of Yuneec International.
It’s Yuneec’s first step into the mass consumer category. Yuneec says the Breeze will remove “the intimidation of flying, while still providing the creative solutions consumers want to capture unique perspectives of their daily lives.”
But it’s also reaching a relatively untapped market — people who want something better than a toy drone, but who aren’t ready to drop more serious money on a Phantom or Typhoon H. (Though I’m curious how Breeze stacks up against the $476 DJI Phantom Standard).
The Breeze, which costs $499, saves on costs by removing the controller, instead having operators fly it with their smartphone. It’s an interesting move for Yuenec, which previously stood out from its competitors by not needing a smartphone to operate (both the DJI Phantom and Autel X-Star can fly without a smartphone, though the app is nearly essential by providing first person view (FPV) and controlling settings).
In fact, Yuneec’s premiere drone, the Typhoon H is touted on its website as not needing a smartphone to fly.
Stay tuned to Drone Girl for a review of the Breeze!