The Apple Store began selling Tuesday the ‘Phantom 3’ line of drones created by SZ DJI Technology Co., commonly known as DJI. DJI is the world’s top maker of consumer drones and is expected to exceed $1 billion in sales this year, compared with $130 million in 2013. The Chinese company raised a $75 million investment in May that valuing the business at $8 billion, according to the Wall Street Journal.
Apple Inc. will sell the DJI Phantom 3 Professional Camera Drone for $1,259.95 online and in retail stores across the U.S. The machine shoots 4K video, can fly at a maximum altitude of 6,000 meters above sea level and has a 23 minute flight time. The tech giant also offers the DJI Phantom 3 Advanced Drone, which has a slightly lesser camera, for $999.95.
The drones aren’t unique to the Apple Store and have been sold for years on sites such as Amazon.com Inc. and B&H Photo. DJI released the first line of Phantoms in January 2013.